Browsing All Posts filed under »Trade Shows«

Pre-show Marketing … It’s Everyone’s Job

March 28, 2012

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The experts at Foster Marketing are often asked to share their insights with industry professionals and participate in forums on trends in our field. This article was written by Trade Show Expert Megan Hebert to be shared with the exhibitors at this year’s East Texas Oilfield Expo. As trade season is in full swing, we… [Read more…]

Don’t Overlook ROI Opportunity at Trade Shows

May 26, 2011

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By Megan Hebert, Trade Show Coordinator for Foster Marketing Another one in the books! For me, wrapping up another successful Offshore Technology Conference (OTC) can be compared to that feeling of liberation in school just after completing your last exam of the semester. With this year’s OTC having the highest attendance and largest exhibition since… [Read more…]

The Show Must Go On… So Plan Early & Often

September 4, 2010

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By Megan Hebert, Trade Show Coordinator for Foster Marketing Communications Throughout our careers, we all glean tips and tricks of the trade. After several years coordinating trade shows and traveling from Calgary to Kuala Lumpur, I have learned that Velcro is a must, Pledge wipes work best for Plexiglas and that when a protester runs through… [Read more…]

Building a Booth and Building Trust

September 4, 2010

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By Megan Hebert, Trade Show Coordinator for Foster Marketing At the recent EXHIBITOR Conference and Exhibition in Las Vegas, it was comforting to find myself amidst a group of professionals who understand why you need a budget for Velcro … and a storage bin for duct tape. This annual show draws thousands of attendees who want to… [Read more…]

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