A Guide to Kick Start Your Community Relations Efforts By Leah Martinez, Public Relations Account Executive for Foster Marketing With cutting costs and bolstering the bottom line topping the agenda for most companies, the idea of launching a community relations campaign may not be greeted with a flood of enthusiasm at the corporate level. Just… [Read more…]
September 4, 2010
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…and other stories from 30 years in business By George Foster, CEO of Foster Marketing Communications It was 30 years ago this month that my wife and I and a part-time artist opened the doors of The Foster Agency in a small, 100-square-foot office in downtown Lafayette, La. We had one client, really a project, for… [Read more…]
September 4, 2010
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By George Foster, President of Foster Marketing Communications Much has been made of the term “branding” in the past decade. However, decades before branding was a hot marketing topic, the descriptor du jour was“positioning.” Nearly 30 years ago, Al Ries and Jack Trout penned their seminal bookPositioning: The Battle for Your Mind. In fact, we still have a… [Read more…]
September 4, 2010
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By George Foster, President of Foster Marketing Communications Don Hewitt, the legendary executive producer and creator of 60 Minutes who passed away recently, was once asked to explain the secret to his success. “It’s four words that every child in the world knows: tell me a story,” he said. “Learn how to tell a story, and… [Read more…]
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August 2, 2011
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